Through this virtual interactive masterclass series, 202Creates features fireside chats with experienced entrepreneurs to help hone skills and navigate changing business landscapes. This month, Mayor Muriel Browser Presents 202Creates Masterclass Series’ new host, Britt Waters. In honor of Women’s History Month, join us for a conversation featuring Amber Nichols, General Manager of the Capital City Go-Go Basketball Team, and the 2nd Black female General Manager in the NBA G League.

Nichols started her Go-Go career in the team’s inaugural season as the Director of Basketball Operations, before being promoted to Assistant General Manager for the 2019-20 season. In that role, Nichols was responsible for all team logistics, helping players with off-court development through different engagement activities, as well as various scouting roles. With the Go-Go opting out of the 2020-21 NBA G League season, Nichols traveled with several players who were flex-assigned by the Wizards to the Erie BayHawks for the single site season in Orlando, where she doubled as a scout at one of the most unique scouting events in the league’s history. Nichols also orchestrated a pair of trades prior to the season, netting the Go-Go the returning rights to proven NBA G League veterans DeVaughn Akoon-Purcell and Travis Trice II.

Nichols played four years of college basketball at the University of Richmond, where she received her Bachelor’s degree in Sociology. The Raleigh, North Carolina native continued her education at the University of Georgia, where she received her Master’s in Kinesiology with a concentration in Sports Management and Policy.

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